Not so long ago, when we were all stuck at home watching The Tiger King and eating too many snacks, we were asked to develop a digital experience for Jägermeister that helped people plan fun, at-home celebrations. Oh, and to drink more Jägermeister.

To tackle this challenge, we developed The Jägermeister Party Hotline. This solution combined the power of web and SMS technologies to provide users with an enjoyable and informative experience while simultaneously achieving Jägermeister's goals. From suggesting cocktail recipes and food pairings to tips on party themes and entertainment ideas, the Party Hotline was a trusted advisor for hosting unforgettable events. Sadly, it didn't help you eat fewer snacks, but a brand can only be asked to do so much.

ROLE: ACD