The Ninja Speedi is awesome. Seriously, it is. It offers unique features and performs tasks that no other product can. It's a rapid cooker. It's an air fryer. And it can do both at the same time to create delicious meals in just 15 minutes. But that doesn't mean our goal to drive awareness and purchase intent was simple. Those are a lot of things to convey when launching a new product.

To achieve our objective, we created :30 and :15 broadcast spots designed to captivate our younger audience's attention (always an essential first step) and convey the unique features and benefits of the Speedi. But we wanted to focus on more than just cooking and air frying simultaneously. We wanted to demonstrate Speedi's versatility by highlighting some of the different textures you could achieve. Crispy wings have been my favorite so far.

ROLE: ACD