“Oh, Ninja! I know Ninja. They’re the ones that make cool blenders, right?”

Although Ninja prides itself on its dedication to innovation, only some know that it extends beyond small kitchen appliances. That’s what we were up against when asked to introduce Ninja’s entire line of premium kitchenware, which includes NeverStick cookware, bakeware, and NeverDull knives. The result was Never Stop, a campaign that allowed us to celebrate the energy and passion for cooking shared between the audience and the brand while illustrating the quality and durability of the Ninja products.

In addition to the broadcast spots, we developed various digital versions, incorporating customized CGI product elements, allowing placement-specific end card options.

ROLE: ACD