Personal injury attorney advertising often follows a predictable formula: a lawyer in front of a green screen, boasting about the money they've secured for clients. We wanted to break away from that tired narrative with Ken Nugent.

Since insurance companies have designed a game that's nearly impossible to win, we decided to bring the viewer into the familiar world of a carnival, where rigged games are the norm.

The result is "Unbeatable Games,” which leverages the universal frustration of dealing with auto insurance claims after an accident while promoting Ken as the expert who knows how to beat the insurance companies at their own rigged games.

ROLE: ACD