The Big Game is widely recognized as the second-largest food holiday, which presented us with the significant challenge of positioning Publix as the ultimate destination for Big Game party essentials.

But we knew we couldn’t achieve this by creating reels that screamed, “Hey, you can buy this stuff at Publix.” Instead, we set out to establish Publix as a trusted advisor, enabling customers to host or attend Big Game parties like true MVPs.

To meet this goal, we developed a collection of informative and captivating social reels focusing on practical advice, such as creative party decoration ideas, game-day recipes, and suggestions for the perfect party snacks and beverages. The client loved the reels and fell in love with our host, which is a great reminder for all creatives: casting is crucial.

ROLE: ACD