Our objective for this vendor-funded campaign for The Home Depot was to establish Glidden Paint as a premium yet affordable brand that empowers millennial homeowners to showcase their individuality.

To achieve this, we knew we had to first capture our audience's attention. Our solution was the "Just Add Glidden" campaign. Through bright, vibrant colors and designs, a kinetic, hyper-lapse style, and a relatable cast, we developed a collection of four 15-second spots, four six-second bumpers, and more than 60 display and social media ads.

It can be tricky to please a client and a vendor simultaneously, but both were tickled pink. I know, I know. If you think that's bad, scroll down for a paint joke.

ROLE: ACD