Total Wireless
Confidence on Demand

As part of a Total Wireless partnership with Ellen Degeneres’ content channel, Ellentube, we created Confidence On Demand, a UGC site seeded with short messages of wisdom and encouragement for those needing a little boost of confidence. 

ROLE: Sr. Copywriter

Here’s a walkthrough of the experience from the Ellen site to the Confidence on Demand microsite.