SIMPLE Mobile
Battle Plans
To promote SIMPLE Mobile’s sponsorship of Warner Bros.’ fighting game Injustice 2 and its Pro Series competition, we created a landing page that let users battle their current wireless plans against a SIMPLE Mobile plan using characters from the game as avatars.
ROLE: Concept/copy
SIMPLE Mobile
Connected Culture
In an industry where devices and service plans are becoming a commodity, we wanted to help SIMPLE Mobile generate more meaningful connections. We developed a lifestyle page where our target could engage with editorial content related to their interests and drive them to purchase opportunities at key moments.
ROLE: Sr. Copywriter
