Tracfone
Moments That Matter
While originally only tasked to create banner ads, we conceived and pitched incremental ideas to support Tracfone's Moments That Matter campaign, including :06 bumper ads and Post the Moment, a microsite allowing Tracfone's customers to send a digital photo as a physical postcard (and digital greeting) for free, with a personalized greeting.
ROLE: Concepting/Copy and Creative Direction (video)
