Wendy’s

At Ansira, we served a group of Wendy’s franchisees by concepting and producing work easily executed locally. The creative supports locally-based promotions independent of national efforts. This includes swag items, in-store signage, radio spots, social ads, and out-of-home advertising.

ROLE: ACD


Ask: Promote Wendy’s French fries in an unforgettable way with a message that has depth, dimension, and longevity to change consumer perceptions.

Concept 1 - Where’s the Heat?
37 years ago, Wendy’s asked a simple question. Its answer let everyone know exactly where they could find the beef. Now it’s time to let everyone know exactly where they can find fries guaranteed to be HOT & CRISPY. Now it’s time to ask, “Where’s the Heat?”

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Ask: Promote Wendy’s French fries in an unforgettable way with a message that has depth, dimension, and longevity to change consumer perceptions.

Concept 2 - We’re Always Hot. They’re Always Not.
We're so confident in our fries that we guarantee them to be hot and crispy. Do any of the other guys do that? Nope. Know why? Because we're always hot and they're always not.

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Ask: Promote Wendy’s French fries in an unforgettable way with a message that has depth, dimension, and longevity to change consumer perceptions.

Concept 3 - Wednesday Fry Day All Day
You shouldn’t have to wait until Friday for Fry Day. That’s why, at Wendy’s, Wednesday is Fry Day All Day. Every Wednesday, let’s celebrate our hot and crispy fries by giving away a small order with every food purchase.

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Back to School

To help promote Back to School, we created “Reward Kits” to encourage good citizenship, sportsmanship, studies, etc. The rewards? Free Frostys!

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Truck wrap ideas for Montgomery, Alabama market.

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When you know a local DJ is going to do the spot, you gotta write it to fit them.


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