Working on this account was exciting as we tackled the challenges of marketing UnitedHealthcare’s Medicare Supplement insurance plans. Our primary goal was to clarify the differences between Medicare Supplement insurance plans and regular Medicare while highlighting their benefits. We started by developing comprehensive copy and design guides. Once we established a cohesive look and feel, we created monthly newsletters, open enrollment reminders, landing pages, digital banner ads, and personalized birthday emails. One of our most significant achievements was the creation of a 9-page, downloadable AARP Medicare Supplement Decision Guide, which remains in use today.

ROLE: ACD